Looking to reach new customers online? Online Marketing and SEO are about reaching new customers with targeted strategies that create sales and generate interest.
There are numerous marketing strategies but every business and website has a unique path. Maybe you have an online business that’s lost its high Google ranking and need to get it back. Maybe you’re just starting out and want to promote your site to new people. Maybe you need help retaining customers with special promotions. Whatever the case, I can help your business grow.
Search engine optimization (SEO) is the process of improving the quality and quantity of visitors to your website. In a perfect world your website would be the first listing people see when they search Google for keywords relating to your products or information. Being higher up in the rankings equals more clicks, which means more exposure to your site.
There is no magic button to push that will get you up the rankings. But there are some basics that, when done well, will boost your site higher. SEO goes hand-in-hand with good front-end development. With my extensive HTML knowledge, I’ve learned what works and what doesn’t. Optimizing your HTML to be clean and well structured, writing keyword-friendly meta tags and optimizing content keywords goes a long way. Plus, there are quite a few other strategies which can help us achieve our goals.
Maybe you’re interested in advertising or sending promotional emails. I’ve created banner ads, email campaigns and landing pages that performed very well for many types of clients.
There’s more to online advertising than creating “blinky,” annoying ads. Initially we want to optimize your ads and keywords so they shine through. Next, to get your message across well, we need sharp creative that sparks interest. This is where many small businesses fail in online marketing.
I have strong beliefs in keeping your message simple and focused. The flashier and more annoying an ad is, the less it will get viewed. Today, more than ever, people are seeing hundreds and thousands of advertising messages every day. Simple, focused creative is the way to reach them.
It would be naïve if I said SEO and promotion were the only two ways to reach new customers. There are many ways to strengthen your business and I’ve only touched on a couple aspects.